Meta Video Ad Campaign — Revised
Sculptor Academy · Hindi · B-roll First
3 ads · Voiceover-led · Minimal actor dependency · Parent-trigger keywords
TOFU · Awareness
MOFU · Consideration
BOFU · Conversion
Ad #1 · TOFU · 30–40 sec
क्या आपका बच्चा पढ़ रहा है — या सिर्फ बैठा है?
Emotion-led · B-roll + Voiceover · No complex acting needed
TOFU
🎯
Stop the scroll with a question every Gandhinagar parent silently worries about. No selling. Just recognition of their pain.
Hook — First 3 seconds (Text on screen + Voiceover)
"क्या आपका बच्चा रोज़ 2 घंटे पढ़ता है — पर marks नहीं बढ़ते?"
"Does your child study 2 hours every day — but marks don't improve?"
Parent-trigger keywords woven into script
marks नहीं बढ़ते बच्चे की पढ़ाई result कमज़ोर attention नहीं मिलती बड़ी class, छोटा ध्यान
Scene breakdown — all B-roll + voiceover, actor only in 2 shots
0–3 sec · Hook on screen
Actor sits at desk, open book in front, scrolling phone. Shot from side — no expression needed, just the action.
📹 Actor B-roll · Side angle · Natural light · Text overlay appears over shot
4–15 sec · Pain montage (pure B-roll)
Quick cuts: empty classroom before students arrive · close-up of a blank test paper · close-up of a low score on a paper.
📹 All B-roll, no actor · Voiceover runs over it
"ज़्यादातर बच्चों की problem intelligence नहीं है — system नहीं है।"
"Most children's problem isn't intelligence — it's the lack of a system."
16–28 sec · The contrast (classroom B-roll)
Cut to Sculptor classroom — small group of students, teacher at board, calm focused energy. Wide shot then slow zoom in.
📹 Real classroom B-roll · Shoot during an actual class for authenticity
"Sculptor Academy में हम छोटे batches में, structured system से पढ़ाते हैं — और हर महीने parents को report देते हैं।"
"At Sculptor Academy we teach in small batches with a structured system — and give parents a report every month."
29–38 sec · Soft brand close
Actor walks through the centre corridor naturally — glances into a classroom. One simple, natural action, no dialogue. End card appears.
📹 Actor: corridor walk · 5–6 sec · No lines needed
End card text: "Sculptor Academy · Sector 26 & Vavol, Gandhinagar · 15 साल का अनुभव"
End card text: "Sculptor Academy · Sector 26 & Vavol · 15 years of experience"
Shoot requirements
Actor: corridor walk (no dialogue) Actor: sitting at desk scrolling (side angle) Empty classroom B-roll Students in class (wide + zoom) Close-up: test paper / book Hindi voiceover (recorded separately)
CTA
और जानें (Learn More) → Website
Ad #2 · MOFU · 45–55 sec
हम कैसे measure करते हैं कि आपका बच्चा सच में improve हो रहा है?
System proof · Founder-led · B-roll heavy · Retarget audience
MOFU
💡
Parents who saw Ad #1 are curious. Now show them exactly how the system works. Founders carry the credibility — B-roll carries the proof.
Hook — Female founder, 1 line to camera (0–4 sec)
"हम सिर्फ पढ़ाते नहीं — हम track करते हैं कि improvement हो रही है या नहीं।"
"We don't just teach — we track whether improvement is actually happening."
Parent-trigger keywords woven into script
progress track होता है monthly report हर हफ्ते test personal attention doubt clear होता है parents को बताते हैं
Scene breakdown — founders speak, B-roll illustrates each point
0–4 sec · Female founder hook
Female founder directly to camera — 1 line only, confident and warm. Immediately cut to B-roll. She does NOT need to hold the entire ad.
📹 Founder: talking head · Classroom backdrop · Natural light · Handheld
5–20 sec · System proof (B-roll + voiceover)
3 quick clips showing the system. Each clip has a text overlay and voiceover line. No one needs to speak on screen here.
📹 Clip 1: small class wide shot → Text: "सिर्फ 8–10 students per batch"
📹 Clip 2: teacher distributing test papers → Text: "हर हफ्ते written test"
📹 Clip 3: close-up of a monthly report → Text: "हर महीने parents को detailed report"
21–32 sec · Results as text cards (B-roll background)
Student result cards appear over soft classroom B-roll. Clean animated text — no actor needed. Voiceover delivers the line.
📹 Background: blurred classroom footage · Foreground: motion graphic cards
Cards: "Malay: 55% → 75%" · "Mohit: 34% → 52%" · "Harshraj: 37% → 51%"
Voiceover: "ये सिर्फ numbers नहीं हैं — ये real बच्चों की real improvement है।"
33–42 sec · Activity B-roll
Reading club / fitness day footage. Shows parents this isn't just rote learning. Voiceover only — no one on screen.
📹 Activity B-roll · Voiceover: "Academics के साथ-साथ हम बच्चों को एक balanced environment देते हैं।"
43–53 sec · Male founder close
Male founder, 2 lines to camera. Direct, grounded — not a sales pitch. Then end card.
📹 Founder: talking head · 8–10 sec max
"जब parents हमें अपने बच्चे की ज़िम्मेदारी देते हैं — हम उसे seriously लेते हैं। आइए एक बार class देखिए।"
"When parents trust us with their child — we take that responsibility seriously. Come see a class once."
Audience
Retarget: watched 25%+ of Ad #1 or clicked Learn More
Founder screen time
Female: ~4 sec · Male: ~8 sec · Rest is B-roll
Shoot requirements
Female founder: 1 line to camera Male founder: 2 lines to camera Small class wide shot Teacher handing out test papers Monthly report close-up Activity footage (reading/fitness) Motion graphic: result cards (post)
CTA
Free Demo Class बुक करें → Landing page / WhatsApp
Ad #3 · BOFU · 25–35 sec
April batch के लिए seats भर रही हैं — एक बार free class देख लीजिए
Short · Urgent · Both founders · Testimonial clips · Hard CTA
BOFU
🔔
Warm parents have seen the system and trust the academy. Remove the last hesitation with real urgency, social proof, and the softest possible CTA.
Hook — Text on screen over B-roll (0–3 sec, no speaking)
"April batch शुरू हो रहा है 1 April से — seats सीमित हैं"
"April batch starts 1 April — seats are limited"
Parent-trigger keywords woven into script
seats सीमित हैं 1 April से batch एक बार देख लीजिए free class कोई pressure नहीं 15 साल का भरोसा
Scene breakdown — fast, punchy, warm
0–3 sec · Urgency B-roll
Students arriving at the centre entrance or walking into class. Text overlay delivers the hook. No voiceover yet — music only.
📹 Actor or students: centre entrance B-roll · Bold text overlay · Upbeat but calm background track
4–16 sec · Testimonials (the heart of this ad)
2–3 short clips of students or parents saying one honest sentence each. Must feel natural, not scripted. Subtitles mandatory. Name + class shown on screen.
📹 Shoot 6–8 takes per person, use the most natural one · Soft natural light · Handheld · Each clip 4–5 sec
Example lines to prompt (not script): "यहाँ आने के बाद मेरे marks सच में बढ़े" · "Sir लोग personally ध्यान देते हैं" · "मुझे यहाँ पढ़ना अच्छा लगता है"
"My marks actually improved after coming here" · "Teachers give personal attention" · "I genuinely enjoy studying here"
17–26 sec · Both founders together
Male and female founder side by side — one natural, unscripted-feeling line. Warm, not pushy. This is the trust seal of the ad.
📹 Both founders · Centre entrance or classroom backdrop · Handheld · 1 take, keep it natural
"एक बार free demo class के लिए आइए — कोई commitment नहीं, बस एक बार देखिए।"
"Come for one free demo class — no commitment, just come and see."
27–35 sec · End card
Clean end card with all action details. Meta CTA button overlaid on top.
📹 Designed in post · Logo + WhatsApp number + "Sector 26 & Vavol" + "Admissions closing 1 April 2026"
Audience
Retarget: watched 50%+ of Ad #1 or #2, or clicked CTA
Key principle
Soft CTA ("just come see") always converts better than hard sell at BOFU
Shoot requirements
Students/parents: 2–3 testimonial clips Both founders: 1 natural line together Centre entrance B-roll (actor or students arriving) Subtitles on all speech (post) End card (post-production)
CTA
Free Demo बुक करें → WhatsApp direct link
Shoot day master checklist
Actor shots needed (all B-roll)
Sitting at desk, book open, scrolling phone (side angle)
Walking through corridor naturally
Arriving at centre entrance
That's it — no lines needed
Founder shots needed
Female: 1 line to camera (Ad #2 hook)
Male: 2 lines to camera (Ad #2 close)
Both together: 1 line (Ad #3)
Total on-screen time: ~22 sec combined
B-roll must-captures
Full classroom wide (with students)
Teacher distributing test papers
Monthly report close-up
Reading club / fitness day
Centre entrance (students arriving)
Close-up: book / pen writing
Technical notes
Shoot 9:16 for Reels/Stories (primary)
Also shoot 4:5 for Feed
Hindi voiceover: record separately in studio
Subtitles on every word spoken
Handheld = authenticity for testimonials
Natural light > artificial wherever possible